Noble Causes

At Noble Ridge giving is as much a part of the business as tending the vines. It’s inherent to the Noble culture to make a difference and to contribute the community as the young company grows.


Corporate Giving

Noble Ridge is proud to support local business, arts and causes. Noble Ridge currently provides support for the following organizations:

  • Bocuse d’Or Canada
  • Canadian Foundation for Aids Research (CANFAR)
  • Kelowna Ballet
  • Okanagan Symphony
  • Okanagan Falls Wild West Fest
  • Theatre Calgary
  • CKUA Radio network
  • George Wilson Bursary Fund, South Okanagan Agricultural College
  • BC GrapeGrowers Association
  • Thompson Okanagan Tourist Association
  • Kelowna General Hospital
  • Penticton Art Gallery
  • Red Cross – Alberta Relief


New Initiative

The George Wilson Memorial South Okanagan College Bursary

When buying a vineyard, it’s important to ensure it comes with the tractor. This is just one of the lessons Noble Ridge learned in it’s early days. But luckily George Wilson was there to lend a hand, and some guidance. George worked with Noble Ridge for many years; managing all tractor work, mowing, mulching, pruning, netting, spraying and often teaching. But beyond all that he was the vineyard guru, a sage. He was an endless source of knowledge and guidance. He was an inspiration. It cannot adequately be described how vastly George helped at a time when all Noble Ridge was some land and a dream.

In 2007 George was diagnosed with cancer. He was given 4-6 months to live. But in George’s ever determined way, he took his diagnosis as a challenge.

He continued to live life to the fullest while undergoing chemo and radiation treatments. His dedication was so unshakable it wasn’t uncommon to see him in his ever-present Tilly hat, atop a tractor carrying on with the day’s work as he received chemo medication, pumped from the holder in his shirt pocket. George kept his determination and love for life right up until the end. By then he had sold his vineyard, showing the cheque to Jim and Leslie with an unforgettable smile on his face, and moved with his dear cat Spock to Oliver. And some how he managed to teach Noble Ridge how to get along without him, passing his knowledge of managing the tractor work to Benoit before he left.

George had always hoped to create a student bursary at the Okanagan College. In thanks, and in memory, Noble Ridge is dedicating their 2012 fundraising efforts to realizing the plans of their treasured mentor.