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At Noble Ridge, giving is as much a part of the business as tending the vines. It’s inherent to the Noble culture to make a difference and to contribute to the community as the young company grows.

 

BE NOBLE PROGRAM

Our Vision, Mission and Culture set the tone and groundwork for working towards being noble in everything we do at Noble Ridge, whether it is our daily responsibilities or our Noble Causes.

Our Vision

Creating premium quality wines that share and enhance life experiences.

Our MISSION

Produce the highest quality grapes and wines.

Hire and grow excellent staff

to ensure an exemplary customer experience at Noble Ridge.

Our CULTURE

"Be Noble"

Nobility is a quality that you are not born with. Noble traits are built and earned.

Nobility is looked up to because it is a choice to be so.

Courage

Honesty

Integrity

Honour

Kindness

Patience

We choose these noble qualities and strive to apply them daily.

 

During a strategic planning session in 2018, the Noble Ridge Management Team reviewed and gave a great deal of consideration to what was important for Noble Ridge’s overall objectives and mission statement. While financial success was obvious, we also saw that  "being noble” continued to be a very strong motivator and key to our overall culture and strategy. 

As the discussion continued, we realized that we truly valued those who not only espoused being noble but also acted on it.  As a result, we instituted our NOBLE CAUSES whereby Noble Ridge staff will pick a few charities to support annually.

A portion of our tasting fees are given to these charities, along with the proceeds from other fundraising activities.  We also encouraged participation of our team in charitable and public service activities.

 We also noted, that there are people who have become our advocates, displaying the exact qualities of nobility that we were aspiring to achieve for ourselves.  We have developed a new program that recognizes and celebrates those individuals who have exhibited the noble qualities and characteristics that we value.

Thus, was the initiation of The Round Table, Noble Knights and Dames.