Dame Barbara Sheperd has been a kindred spirit to all those associated with Noble Ridge. She has an incredible number of interesting and varied life accomplishments. She has written a book, travelled the world and worked for several companies in the legal field, rising to the role of National Brand Manager for a large, internationally recognized law firm. Barb’s talent in marketing and brand awareness has earned her numerous international marketing awards and recognition including the LMA Honour Awards for Leadership in 2016. Today she spends most of her time living in rural Ontario, volunteering her time and expertise in the world of horse therapy for Hope Haven, an organization working with kids with a range of abilities.

Besides being a huge fan and believer in all things Noble Ridge, Barb was the mastermind behind “BE NOBLE”. We had reached a point in our journey where we knew we had to capture who we are, what we are trying to do and the framework within which we operate. Barb volunteered to gather some friends and experts together and see what they could come up with. As they say, the rest is history. BE NOBLE literally drives everything we do today and appears on every bottle and everything we produce.